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Marketing Specialist

Lux Research (www.luxresearchinc.com) is seeking a creative, well-organized marketer with a strong passion and understanding of events management and lead generation/sales enablement activities.

The Marketing Specialist will work on a variety of projects, with exposure to marketing, technology, and business. This is a great opportunity to interact with both internal and external industry contacts and to learn about cutting-edge technologies. We are seeking a creative marketing individual to partner with our Global Marketing team in executing marketing strategies to drive new business opportunities.   This position is based in our Singapore office.

Responsibilities:

Supporting Lead Generation programs, including refinement of lead database and general database building and maintenance

Co-leading efforts in SEO, Marketing Automation and Social Media to increase incoming leads

Generating new email campaigns, preparing and following up on these campaigns, to progressively engage leads

Partnering on the execution of the Lux Executive Summit conferences, including coordinating speakers, media and other partnerships, registration, planning printed conference materials, and overall conference logistics

Creation and/or updating of content and layout for Lux Research sales/marketing support materials including sales presentations, updates of corporate website and client member site, and sales brochures
 

Desired Skills & Experience:

3-5 years’ experience in a Corporate B-to-B marketing environment

Experience using media (social, multimedia) in marketing efforts

English fluency is required.  Excellent verbal and written communication skills, especially editing skills

The ability to juggle multiple tasks effectively

Must be effective at gathering and packaging information in an efficient way

Experience with marketing automation systems, SEO, Hubspot and CRM systems

Excellent working knowledge of Microsoft Word, Excel, and PowerPoint -- HTML and graphic design/design experience extremely helpful

An eye for creativity (visual presentation; marketing materials, etc.)

Intellectual curiosity about emerging technology and its impact on business and society

A well-organized, detail-oriented approach to work

Strong understanding of marketing efforts on sales process and new business generation

A self-motivated dedication to excellence; commitment to doing things right

Must be authorized to work in Singapore without sponsorship

Must be able to travel up to 25% internationally

Company Description

Lux Research is a leading provider of intelligence services, helping clients drive growth through technology innovation. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make better, informed decisions today to ensure future success. A pioneer in the research industry, Lux is uniquely positioned with technical expertise in addition to business insights, augmented by advanced analytics.

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