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Digital Marketing & Media Manager

Digital Marketing & Media Manager

Lux Research supercharges our clients’ ability to drive growth through technology innovation by providing tech-enabled research and advisory services to empower their innovation decisions. From Advanced Materials to Digital Transformation to Energy to Food, Health, and Wellness, our clients span the globe and the Fortune 1000 Innovation list. 

We are looking for a creative, enthusiastic, talented, and passionate marketer with a strong digital + traditional media and inbound lead generation background to join our team! This role requires a forward-thinking, well-rounded marketing professional with proven digital media (social, blog, owned/earned) and traditional media relations skills who will help drive company growth. This role will be primarily responsible for driving social media activity, developing press and traditional media partnerships, and assisting in the management of the company blog, among other activities. This exciting new role will report to the Marketing Director and is based in our downtown Boston headquarters.

If you enjoy a dynamic culture with the stability of an established organization, as well as the opportunity to make a measurable impact, this is the job for you!

Responsibilities:

Social Media:

  • Lead social media engagement activities including, drafting, managing, posting, and tracking dynamic content on various social media platforms (i.e. LinkedIn, Twitter, Facebook, Google+, YouTube, etc.).
  • Assist in the development of graphics and copy to support inbound lead generation through social media.
  • Help track KPIs and campaign-specific results across social channels, and drive SEO.
  • Oversee and inform company social media accounts’ design.

Corporate Blog:

  • Manage content related to the company blog, contribute content when necessary, and execute integrated, cross-channel campaigns to promote blog content.
  • Contribute to content topic selection and optimize for SEO

Press Releases:

  • Write press releases and manage press release distribution, in alignment with key marketing campaigns and company initiatives.
  • Monitor press metrics and make recommendations for enhancing effectiveness and report on results.
  • Build and manage relationships with key members of the media.
  • Contribute to press release content selection and optimize for SEO

Other Responsibilities:

  • Work collaboratively with internal stakeholders to support key marketing, product, and other company-wide initiatives to drive inbound leads that convert into new business and increase brand awareness.
  • Stay up-to-date with the latest marketing trends and technologies as it relates to social media, digital media, and media relations.


Qualifications:

  • BS/BA in Marketing or Communications preferred.
  • At least 4 - 6 years of experience managing social media, media relations, and corporate blog (or related experience).
  • Strong grasp of using LinkedIn, Twitter, Facebook, Google+, and YouTube, and experience using social channels to drive inbound lead generation.
  • An understanding of how to manage and grow media relationships that drive awareness and leads.
  • Strong written and oral communication skills.
  • Creative individual who is an enthusiastic self-starter focused on delivering results.
  • Strong organization skills and attention to detail.
  • Demonstrated ability to manage multiple projects and priorities simultaneously.
  • Must be metrics driven and a strong analytic thinker.
  • Experience evaluating the efficacy of digital marketing and reporting on ROI in collaboration with sales
  • Experience using content management systems (CMS) and Google Analytics a plus.
  • Ability to understand and use company objectives to drive social media efforts and integrated marketing campaigns. 
  • Experience using Salesforce, HubSpot and/or comparable CRM and marketing automation systems.
  • Passion for technology innovation encouraged 

 

About Lux Research
Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success. 

Analysis you trust. Opinions you rely on. Make better decisions, faster. For more information visit www.luxresearchinc.com, connect on LinkedIn, or follow @LuxResearch. 

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