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Content Marketing Strategist

At Lux Research, we help our clients’ drive growth through technology innovation with tech-enabled research and advisory services that empower their innovation decisions. From Digital Transformation to Materials to Energy to Agrifood and Health, our clients span the globe and the Fortune 1000 Innovation list. 

We are looking for a Content Marketing Strategist to generate marketing and sales content, including eBooks, whitepapers, blog posts, website landing pages, and other materials as needed. If you have creative ideas about how to engage our audience and have experience producing new content types, we’d like to meet you.

Content Strategist responsibilities include working collaborating with the marketing, research, and sales team to identify topic ideas and create content to be published through various means, including the website, landing pages, eBooks, whitepapers, blog posts, sales materials, and event materials. Ultimately, you will ensure our content is on brand and adds value to existing and potential customers.

Responsibilities:

  • Identify gaps in our marketing and sales content and recommend new topic ideas.
  • Coordinate with marketing, design, and research team to develop content.
  • Write, proofread, edit, and SEO/keyword optimize written pieces before publication for optimal conversion potential.
  • Follow industry-related news to generate ideas around trending topics.
  • Continually measure and refine our messaging to increase conversions.


Qualifications:

  • BA/BS degree in Marketing or Communications preferred.
  • 3 +  years of experience in a content development role, technology experience preferred.
  • 1+ years of experience with SEO/writing with eye on top performing keywords.
  • Proven work experience as a Content Strategist, Content Marketing Manager or a similar role.
  • Strong written and oral communication skills, and attention to detail.
  • Creative individual who is an enthusiastic self-starter focused on delivering results.
  • Demonstrated ability to manage multiple projects and priorities simultaneously. Project management experience is a plus.
  • Experience using HubSpot to publish content (blog, landing pages, website) is strongly preferred.
  • Familiarity with SEO guidelines and keyword search tools (e.g. Google Analytics, Google Keyword Planner, Spyfu).
  • Team player who will positively contribute to the culture, energy, and growth of the company
  • Great writing and editing skills in English.
  • A portfolio of published content pieces.

More About Lux:

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

Analysis you trust. Opinions you rely on. Make better decisions, faster. For more information visit www.luxresearchinc.com, connect on LinkedIn, or follow @LuxResearch.

Lux Research is an Equal Opportunity Employer

Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, handicap, race, color, religion, gender, gender identity and expression, ancestry, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or other categories protected by law.

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